Branding

Discover how Caitlin Clark’s electrifying presence on and off the basketball court is more than just sports news—it’s a masterclass in branding. See how Nike, Gatorade, Wilson, and other brands turn controversy into a powerful engine for visibility and engagement, and why sometimes, the best publicity comes from the unexpected. Click through to learn how media attention, both good and bad, can propel brand visibility and sales.

In the dynamic world of marketing, brands are constantly vying for consumer attention. In this crowded landscape, one strategy stands out for its ability to