Dominate Your Market with Superior Branding & Marketing Intelligence!
Founded with a singular vision, MarCom Foundation aims to curate a wealth of branding and marketing intelligence, offering insightful guidance. Our mission is to empower business owners and CEOs, providing them with the tools to not just compete but to truly dominate their marketplace.
Dominate Your Market with Superior Branding & Marketing Intelligence!
Founded with a singular vision, MarCom Foundation aims to curate a wealth of branding and marketing intelligence, offering insightful guidance. Our mission is to empower business owners and CEOs, providing them with the tools to not just compete but to truly dominate their marketplace.
Branding
How Caitlin Clark’s Controversial Media Attention is Boosting Big Brands
Discover how Caitlin Clark’s electrifying presence on and off the basketball court is more than just sports news—it’s a masterclass in branding. See how Nike, Gatorade, Wilson, and other brands turn controversy into a powerful engine for visibility and engagement, and why sometimes, the best publicity comes from the unexpected. Click through to learn how media attention, both good and bad, can propel brand visibility and sales.
Unlock The Power of Logo Systems: Elevate Your Brand to New Heights
Have you ever wondered how top brands maintain a consistent yet versatile visual identity across various platforms? Our latest blog delves into the concept of logo systems, revealing the strategies behind their dynamic branding success. Discover the benefits and possibilities that await your brand.
Deconstructing Lego’s Latest Brand Update by Interbrand: A Huge Misstep or A Genius Move?
Lego has unveiled a striking brand update, designed by the prestigious Interbrand, and it’s sparking quite the conversation. This transformation promises to reimagine the beloved toy company’s image, but does it hit the mark?
Marketing
Mastering Industrial Marketing: Strategies for Growth in a Competitive Landscape
Explore how an expert-driven strategy can boost your brand awareness, enhance customer relationships, and fuel business growth. Learn the secrets to success in the industrial sector—click to dive in!
How to Maximize Marketing ROI: A Step-by-Step Guide
Facing challenges with poor marketing ROI? Our blog offers a step-by-step guide on pinpointing issues and refining strategies to boost your returns. Learn actionable steps to transform your marketing approach and drive real business growth. Click to explore!”
Ultimate Guide to Managing Your Marketing Budget for Maximum ROI
Unlock the secrets to effective marketing budget management! Discover essential strategies and practical tips to maximize ROI and achieve financial control. Dive into our comprehensive guide now!
Resources
Don't Just Win in Business, Dominate!
Gain a deep understanding of your brand’s strengths and weaknesses to proactively address minor perception issues and avert potential major public headaches. Discover your brand’s health score through 10 simple, actionable strategies, positioning your business for success – all at absolutely no cost!
Books
Curated Reads for Every Marketing Mood and Strategy!
Delve into the realm of marketing and branding with our handpicked selection of favorites that resonate deeply with us. Amidst a myriad of choices, these books stand out as cherished treasures, penned by giants in the field of branding and marketing. Each page is a trove of golden insights, offering indispensable nuggets of intelligence that every business owner and CEO should have at their fingertips. Explore the wisdom and strategies encapsulated within these volumes, as they become essential companions on the journey to mastering the art of brand success.
This Is Marketing by Seth Godin
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better.
Building A Story Brand by Donald Miller
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
The Brand Gap by Marty Neumeier
This is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In this book, you will learn the new definition of brand, the five essential disciplines of brand-building, how branding is changing the dynamics of competition, and many more core concepts a brand needs to flourish and dominate its market.
