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Brand Strategy

Caitlin Clark Brand Deal with Gatorade
Branding

How Caitlin Clark’s Controversial Media Attention is Boosting Big Brands

Discover how Caitlin Clark’s electrifying presence on and off the basketball court is more than just sports news—it’s a masterclass in branding. See how Nike, Gatorade, Wilson, and other brands turn controversy into a powerful engine for visibility and engagement, and why sometimes, the best publicity comes from the unexpected. Click through to learn how media attention, both good and bad, can propel brand visibility and sales.

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Businessman holding a piece of paper that say: What do people think about you?
Branding

Mastering Brand Management: A Simple Guide for Business Success

Dive into the world of brand management with our insightful guide, distilled from 30 years of expertise. In just a few minutes, learn the secrets to building, maintaining, and enhancing your brand’s influence through a powerful 5-step strategy. Perfect for marketers and business leaders aiming to elevate their brand to new heights. Click to unlock the potential of consistent, impactful brand management.

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