Business Branding

Discover how Caitlin Clark’s electrifying presence on and off the basketball court is more than just sports news—it’s a masterclass in branding. See how Nike, Gatorade, Wilson, and other brands turn controversy into a powerful engine for visibility and engagement, and why sometimes, the best publicity comes from the unexpected. Click through to learn how media attention, both good and bad, can propel brand visibility and sales.

In the dynamic world of marketing, brands are constantly vying for consumer attention. In this crowded landscape, one strategy stands out for its ability to

The term ‘brand’ has become a part of our daily conversations, but its meaning can be elusive to many business owners and CEOs. They often use it interchangeably with the concepts it comprises and that is a recipe for confusion both internally and in the marketplace. In this blog, we will unravel the mystery behind business branding, providing a clear definition and simplifying the key components associated with it.