Branding

The term ‘brand’ has become a part of our daily conversations, but its meaning can be elusive to many business owners and CEOs. They often use it interchangeably with the concepts it comprises and that is a recipe for confusion both internally and in the marketplace. In this blog, we will unravel the mystery behind business branding, providing a clear definition and simplifying the key components associated with it.

Building a strong brand is not just about having a catchy logo or a clever slogan. It’s a journey that involves creating a distinct identity, infusing meaning into your brand, evoking the right emotions, and nurturing lasting relationships. Explore the four steps to building a strong brand.